Privacy and Cookie Policy

Version 1.3.1 (published 5 Oct 2020)

You can find our global Cookie Notice:

This Privacy Policy relates to One4all Gift Cards in the United Kingdom and Ireland.

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We take your privacy and using your personal data very seriously. This privacy policy (“Policy”) covers how we collect personal data, what we do with it and who we share it with.  It also tells you about your privacy rights and how the law protects you. It is important that you read this Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.



GVS Group is made up of different legal entities. This Policy is issued on behalf of the GVS Group so when we mention “GVS”, “we”, “us” or “our” in this Policy we are referring to the relevant company in the GVS Group responsible for processing your data.

GVS Prepaid Ltd will be the controller of the personal data you provide to us for the One4all Gift Card, Reward Card and the One4all Favourites Gift Card range. GVS Prepaid Ltd is a UK registered company (number 09193070) and registered with the Information Commissioner's Office (ICO) with reference ZA084661.

Contact Details

You can contact us at:


Data Controller

Full name of legal entity:

GVS Prepaid Limited

Name or title:

Data Protection Officer

Email address:

Postal address:

Westside, London Road, Hemel Hempstead, Hertfordshire, United Kingdom, HP3 9TD

Telephone number

0207 419 8100


Changes to this Privacy Policy

Any changes we may make to our Policy in the future will be posted on our website and, where appropriate and possible, you will be notified through your online account or by e-mail.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Personal Data we collect about you

By “your data”, “your personal data”, and “your information” we mean any information about you, which you or third parties provide to us. which is capable of identifying you.  We also sometimes refer to “processing”.  This means any operation we perform on such data or information, such as collection, organising, storing, updating, using, disclosing and erasing.

We may collect, use, store and transfer different kinds of personal data which we have grouped together as follows:

  • Identity Data includes first name, last name, title, date of birth, employee identification number, the number of your passport, driving licence or other ID;
  • Biometric Data includes a photographic likeness of you for identification and verification purposes;
  • Contact Data includes address, email address and telephone (including mobile) numbers;
  • Financial Data means your bank account and payment card details;
  • Transaction Data means the details about payments to and from you and other details of products and services you have purchased from us, including transactions carried out with One4all Gift Cards and Reward Cards;
  • Technical Data includes Internet Protocol (IP) address used to connect your device to the Internet, your login information, browser type and version, time zone setting, geo-location, browser plug-in types and versions, operating system (OS) and platform when you access our websites;
  • Usage Data includes the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), page response times, download errors, length of visits to certain pages;
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses;
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect aggregated data such as statistical or demographic data. This may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

How we collect your personal data?

We use different methods to collect personal data from and about you, including:

- Direct Interactions: you or another person using our website (for example, someone who wishes to order a gift card for you) may give us identity data, contact data, financial data and profile data by entering the information on our website or give us in any other way, such as by communicating with us by post, email or telephone. This includes personal data provided when:

  • you apply for our products or services (including where you order gift cards for third party beneficiaries);
  • create an account on our website;
  • respond to a questionnaire or survey;
  • give us some feedback or contact or interact with us to request support.

- Automatic Information: we may receive and automatically collect certain types of information whenever you interact with our website. This may include information about your electronic devices, browsing actions and patterns when you access our website or advertisements and other content served by or on behalf of us on other websites. We collect this information by using "cookies" and other similar technologies.

- Third Parties or publicly available sources: we may receive personal data about you from various third parties and public sources as set out below:

  • Technical Data from analytics providers such as Google;
  • Contact and Financial Data from the providers of technical and payment services;
  • Identity and Contact Data from a third party, such as your employer or other company which has enrolled you to their rewards scheme;
  • Identity and Contact Data from credit reference agencies, other electronic identity verification service providers and other publicly availably sources such as Companies House and the Electoral Register.

How we use your personal data?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • where we need to perform the contract we have entered into with you or the person who has ordered the card for you;
  • where we need to comply with a legal or regulatory obligation;
  • where it is necessary for our legitimate interests and only if your interests and rights do not override those interests; or
  • where you have given us explicit consent to do so.

Purposes and legal bases for which we use your personal data

We have set out below, in a table format, a description of the purposes of our processing of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data on more than one legal basis depending on the specific purpose for which we are processing your data.


Type of data

Lawful basis for processing including basis of legitimate interest

Register/set-up our customer record, including completing and processing card orders and delivering gift cards to card recipients.

  • Identity
  • Contact
  • Financial
  • Profile
  • Performance of a contract with you, the person who ordered the cards for you (including employer or other entity which has enrolled you in their rewards programme) or taking steps to enter into such a contract at your request.

Confirm and verify your identity

  • Identity
  • Contact
  • Financial


  • Biometric Data (photographic likeness for identification purposes
  • Necessary to comply with a legal obligation, such as Anti-Money Laundering (AML) Regulations;
  • Necessary for our legitimate interests (to prevent our products being used for fraud or other financial crime).


  • Explicit consent from you.

Provide you with the products and services that you request or receive from, or via us, so that we can:

  • provide you with gift and rewards cards (including any replacement cards);
  • manage the operation of your account;
  • process transactions carried out with the cards you receive from us and any redemption requests;
  • manage and process fees and charges;
  • collect and recover money owed to us.
  •  Identity
  • Contact
  • Financial
  • Transaction
  • Performance of contract with you (or the employer or other entity which has enrolled you in their rewards programme);
  • Necessary to comply with a legal obligation;
  • Necessary for our legitimate interests (to recover fees/debts due to us).

To manage our relationship with you, including:

  • Notify you about changes to our terms, services or privacy policy
  • Contacting you if there is any action you need to take to be able to continue using our products and services;
  • Responding to your queries and requests;
  • To notify you around the anniversary of an order that you previously placed that you may want to repeat the order;
  • Ask you to leave a review or take a survey.
  •  Identity
  • Contact
  • Transaction
  • Profile
  • Performance of a contract with you;
  • Necessary to comply with a legal obligation;
  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services and to keep our customers satisfied and to develop our business).

To administer and protect our business and this website (including troubleshooting, data analysis, testing, research.)

  • Identity
  • Contact
  • Technical
  •  Necessary for our legitimate interest (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise);
  • Necessary to comply with a legal obligation.

To deliver relevant website content in the most effective manner for devices (phone, computer, tablet)

  • Identity
  • Contact
  • Profile
  • Usage
  • Technical
  • Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).


Where we need you to provide personal data by law, or under the terms of a contract we have with you or in order to enter into a contract we will inform you. If you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with gift cards). In this case, we may have to cancel a product or service you have with us or third parties have requested to provide you, but we will notify you if this is the case at the time, to the extent we are able to.

Direct Marketing

GVS, from time to time, may wish to contact you about offers or products that are relevant to you.  You may receive marketing communications from us if you have given us permission.  Where you give permission, we may contact you by e-mail, mail, telephone, SMS or other means (as permitted by your consent).

Third Party Marketing

We will get your express opt-in consent before we share your personal data with any company outside the GVS group of companies for marketing purposes. 

Withdrawal of consent (Opting Out)

You can at any time withdraw your consent to direct marketing by:

- Clicking on the unsubscribe option on any emails you receive;

- Contacting us via phone, post or email using the email address with ‘Unsubscribe’ in the subject line;

- Logging into your account (if you have created one) and clicking on the ‘Newsletter Subscription’ menu heading. Once there, uncheck the ‘General Subscription’ tick box and click ‘save’.

Whilst this will stop GVS from mailing you, if you’ve shared your personal data with a third party (such as our retailer of month promotion) unsubscribing from GVS mailings will not stop the third party from mailing you.  You will still need to unsubscribe from the third party(ies) (if you so wish) in accordance with their unsubscribe procedures, which you will usually find on the third party’s website privacy policy.

How long will we keep personal data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. We will hold your data for no more than 7 years following the termination of our relationship with you. The period will be determined by the types of products and services you have purchased from us.  

By law we have to keep basic information about you (including Contact, Identity, Financial and Transaction Data) for 5 years after our business relationship with you ends for Anti-Money Laundering (AML) purposes.

We will retain information about you after you have terminated your use of our services, or if your account becomes dormant, for as long as permitted or required for legal, regulatory, fraud and other financial crime prevention purposes and for lawful permitted business purposes.

Recipients to whom we may disclose your Personal Data

In order to fulfil the purposes for processing your personal data, as set out above, we may need to share your personal data for the purposes set out above (see Purposes and legal bases for which we use your personal data).

We will share your personal data with other companies in the GVS Group of companies (which includes our subsidiaries, our ultimate holding company and its subsidiaries) who provide (or procure the provision of) the card delivery and customer contact centre services, IT, system administration. All GVS group companies are obliged to respect the confidentiality of this personal information.

We may also share your personal data with selected third parties, including:

  • your employer or other entity that has enrolled you into their rewards programme for the performance of any contract we have entered into with them and/or the performance of our contract with you (for example, to deliver cards to you);
  • with technical payments processor to enable payments authorisation;
  • card production and delivery vendors to enable delivery of cards to you/intended recipient;
  • Customer contact centre, for when you call into us to discuss your card;
  • electronic identity verification, credit referencing agencies and sanctions screening service providers;
  • digital marketing platform providers for the purposes of sending marketing communications to you, and for analysis services designed to inform our marketing strategy.

Where we disclose personal data to such third parties we do so under a contract which includes requirements for the third party to have adequate security measures in place, only use the personal data for the purposes it was provided for and to delete or return it once no longer needed.

We may also disclose personal information to third parties under the following circumstances:

  • If GVS (or its group company) sells, buys, transfers or merges in whole or in part business or assets, in which case personal data held by us about customers may be one of the transferred assets;
  • If we are under a legal duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions of our products and other agreements;
  • Or to protect the rights, property, or safety of GVS, our customers, or others. This includes exchanging information with other companies and organisations, such as law enforcement departments, regulators, government departments (e.g. Revenue, HMRC), for the purposes of fraud protection, anti-money laundering and credit risk reduction.

International Transfers

The majority of our third-party processors are based in the European Economic Area (EEA). However, when your personal data is transferred outside the EEA for further processing by the recipients described above, we ensure at least one of the following safeguards is implemented:

  • we will only transfer the personal data to a country which is deemed by the European Commission to provide an adequate level of protection for personal data;
  • where we transfer the data to third parties, we will use specific contracts between us and the recipient in a form approved by the European Commission to protect it;
  • where the transfer is to the USA, the recipient is within the EU-US Privacy Shield framework.

Data Security

We take all steps reasonably necessary to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

Our site has security measures in place to protect the loss, misuse and alteration of the information under our control. Our secure server software (SSL) is the industry standard and among the best software available today for secure commerce transactions. It encrypts all of your personal information, including credit card number, name, and address, so that it cannot be read as the information travels over the Internet.

All parties with access to your personal data are all subject to a strict duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and the Information Commissioner’s Office (ICO) of a breach where we are legally required to do so.


Your rights

Under the General Data Protection Regulation (GDPR), you, as a data subject have a number of rights which are detailed below:

  • Request access to your personal data (commonly known as “right of access” or "data subject access request"). This enables you to receive a copy of the personal data we hold about you or are otherwise processing.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected. We will need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third-party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third-party. We will provide to you, or a third-party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please email or write to Data Protection Officer, Westside, London Road, Hemel Hempstead, Hertfordshire, HP3 9TD.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Your right to complain

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (

We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


The Gift Voucher Shop Limited. Trading as The Gift Voucher Shop, Registered in England No. 04286835. Registered Office, Westside, London Road, Hemel Hempstead, Hertfordshire, HP3 9TD. © 2020 The Gift Voucher Shop - One4all Gift Cards. One4all Gift Vouchers